The Grand Lotte Seoul
Euljiro, Jung-gu; Seoul, South Korea
The Grand Lotte Seoul gives a longstanding central address a new identity following its August 2026 relaunch. The main tower’s renewed accommodation includes larger, reconfigured rooms with interiors by Pierre-Yves Rochon, combining French design sensibilities with Korean references. Its Euljiro location is useful for travellers who want the department stores and streets around Myeongdong close at hand. Dining remains a substantial part of the proposition: current official listings include Korean cooking at Mugunghwa, Chinese cuisine at Toh Lim, Japanese dining at Momoyama and the broad buffet selection of La Seine. Peninsula Lounge offers a more relaxed setting between outings. This is particularly appealing for visitors who favour a classic grand hotel and plan to combine shopping with central-city exploration. The important booking distinction is the current name and the variety of accommodation across the property. Compare tower, category and room details carefully, especially when using older hotel descriptions. Its place in this selection recognises both the established location and the renewed accommodation experience.