W Florence
Piazza dell’Unità Italiana, Santa Maria Novella; Florence, Italy
W Florence brings a contemporary social-hotel approach to the Santa Maria Novella area. Rooms and suites use bold design, with larger categories adding terraces and more residential living space. Art and local references appear in the public areas, including a mural that mixes Florentine historical imagery with modern Italian culture. Dining is a major part of the identity: Akira Back introduces Japanese cooking with a Korean influence, while Tratto offers a contemporary Italian direction. The lounge changes character through the day, and Zefiro Rooftop provides seasonal outdoor drinks with views towards the city’s principal landmarks. Its proximity to the station is useful for visitors arriving by train, while the historic centre remains accessible on foot. Choose W Florence when you want design, restaurants and evening atmosphere to be active parts of the stay. Its strongest appeal is the variety of social settings within one central address. The rooftop operates seasonally, so guests planning around that experience should check availability, and quieter accommodation may suit those who prefer to step away from the hotel’s lively public spaces.